Let's talk

I build the bits
that make ideas move.

Senior React Native & full-stack engineer. I turn ambitious products into things people actually want to use.

Send your AI to mine

Everything your assistant needs is public at /llms.txt and /agent.json. A bot can also POST one question to /api/ask. No login. If that endpoint is paused, the files still answer it. Describe the opportunity, copy the prompt, and paste it into whatever AI you use.

See the work Ring me

I pick up. One sitting, and the idea comes back sharper than you brought it.

Jake Moreland

Bots welcome

Skip the scroll.
Send your AI instead.

Everything below this is already public and structured: projects, skills, availability. Point an assistant at it and get the verdict in one read instead of a long scroll.

Send your AI to mine

Everything your assistant needs is public at /llms.txt and /agent.json. A bot can also POST one question to /api/ask. No login. If that endpoint is paused, the files still answer it. Describe the opportunity, copy the prompt, and paste it into whatever AI you use.

Example readout

> Read /llms.txt + /agent.json. Does Jake fit: Forward Deployed Engineer, fintech?

  • Melbourne, Australia, Remote or hybrid
  • Available for the right build
  • React Native · Expo · TypeScript · React
  • Forward Deployed Engineer tops his preferred-role list

Selected work

Useful, sturdy,
unusually considered.

Explore the work
GridVert homepage, renting pixels on a live stream

gridvert.com · Marketplace / Live product

Streamers sell the space on their own broadcast

A grid of priced zones on a live stream. Brands rent a spot, it goes on air, and the streamer approves who gets in.

Visit the project
Pokiemate website with the live app on a phone

pokiemate.com.au · React / Full-stack product

A smarter way to play the pokies

Share the wins, find the machines, and follow local jackpots while they are still live.

Visit the project
2 Doors homepage, opening doors to Melbourne tech talent

2doors.co · Brand / Web

Opening doors to Melbourne's tech talent

A recruitment site for technical hiring. Employers on one side, candidates on the other, and a clear door for each.

Visit the project
Initial Studios homepage

initialstudios.com.au · Brand / Web / Engineering

The studio behind the builds

A digital home for Initial Studios, where product thinking, sharp execution and a little bit of personality all live in the same place.

Visit the project
The Unhidden Co. storefront with three hoodies

theunhiddenco.shop · E-commerce / Web build

The Unhidden Co.

A considered storefront for a considered brand, balancing a clear buying journey with a world that feels unmistakably its own.

Visit the project

Watch me
think out loud.

What I do, how I work, and why the best builds usually start with a slightly annoying question.

Book a proper chat
J.M / FIELD NOTES00:04:27
Building
in public.
A short film about making software
feel like the obvious answer.

Approaches & wins

Not just a pair of hands.
A whole product brain.

I work where product, design and engineering overlap. That might mean shaping the first idea, untangling a gnarly legacy app, or taking something from a sketch to the App Store. I bring enough range to see the full system, and enough detail to care about the tiny bits.

  • The first sitting

    Bring the rough version. One conversation and the product has a spine: what it is, what it must not be, and the part that will actually hurt.

  • Mobile, end to end

    React Native and Expo, from the sketch to the App Store. Offline when the signal dies. Native modules when JavaScript is not enough.

  • Money that behaves

    Memberships, bespoke payments, token billing, and crypto escrow, with the charge, the renewal, and the payout landing where they should. Polar, Dodo Payments, Stripe, and more.

  • The rebuild

    Legacy apps, a CMS that outgrew itself, a booking tool that had to work with no reception. Taken apart and put back as something people can stand to use.

  • Someone who will lead it

    Architecture, the team beside it, and a clear no. The work has landed at banks, startups, universities and agencies.

NAB · AKQA · Retriever · Monash University · Initial Studios

Jake Moreland
15+years
shipping

A little context

Based in Australia.
Useful everywhere.

I've built for banks, startups, universities, agencies, charities and the wonderfully specific people in between. React Native is my home turf. Full-stack is the rest of the map.

Get the full CV

The short version

Ask it
straight.

What happens if I ring Jake Moreland?

He picks up. It is not a pitch. One sitting, and the idea comes back sharper than you brought it. Australia, +61 421 770 215.

What does he build?

Whatever the product needs. Web, mobile, and desktop, built to best practice. CMS, CRM, SEO, marketing. Infrastructure design, AI, LLM setup, RAG configuration, automation, the works. Payments, offline apps, and rebuilds of things that had outgrown themselves.

Who has he worked with?

Banks, startups, universities, agencies and charities, including NAB, AKQA, Retriever and Monash University. He also ships his own products, including PokieMate, and works through Initial Studios.

Have a good one?

Let's make
something click.

+61 421 770 215
jake@initialstudios.com.au

What do you need?

Usually replies within a day.
No weird sales funnel, promise.

I'm probably out working on my golf game, but I'll answer if I can*

Book a time

Pick a slot. Melbourne time. I'll send the invite.

October 2026

Fri, 16 Oct