{
  "name": "Jake Moreland",
  "title": "Senior React Native & Full-Stack Engineer",
  "summary": "Jake Moreland is a senior React Native and full-stack engineer in Australia. One sitting to sharpen the idea, then the app and the system behind it. Initial Studios.",
  "skills": [
    "React Native",
    "Expo",
    "TypeScript",
    "React",
    "full-stack engineering",
    "offline-first mobile apps",
    "Stripe",
    "technical leadership",
    "AWS"
  ],
  "experience": [
    {
      "title": "The first sitting",
      "summary": "Bring the rough version. One conversation and the product has a spine: what it is, what it must not be, and the part that will actually hurt."
    },
    {
      "title": "Mobile, end to end",
      "summary": "React Native and Expo, from the sketch to the App Store. Offline when the signal dies. Native modules when JavaScript is not enough."
    },
    {
      "title": "Money that behaves",
      "summary": "Memberships, bespoke payments, token billing, and crypto escrow, with the charge, the renewal, and the payout landing where they should. Polar, Dodo Payments, Stripe, and more."
    },
    {
      "title": "The rebuild",
      "summary": "Legacy apps, a CMS that outgrew itself, a booking tool that had to work with no reception. Taken apart and put back as something people can stand to use."
    },
    {
      "title": "Someone who will lead it",
      "summary": "Architecture, the team beside it, and a clear no. The work has landed at banks, startups, universities and agencies."
    }
  ],
  "projects": [
    {
      "name": "GridVert",
      "title": "Streamers sell the space on their own broadcast",
      "client": "gridvert.com",
      "type": "Marketplace / Live product",
      "outcome": "A grid of priced zones on a live stream. Brands rent a spot, it goes on air, and the streamer approves who gets in.",
      "url": "https://gridvert.com"
    },
    {
      "name": "PokieMate",
      "title": "A smarter way to play the pokies",
      "client": "pokiemate.com.au",
      "type": "React / Full-stack product",
      "outcome": "Share the wins, find the machines, and follow local jackpots while they are still live.",
      "url": "https://pokiemate.com.au"
    },
    {
      "name": "2 Doors",
      "title": "Opening doors to Melbourne's tech talent",
      "client": "2doors.co",
      "type": "Brand / Web",
      "outcome": "A recruitment site for technical hiring. Employers on one side, candidates on the other, and a clear door for each.",
      "url": "https://2doors.co"
    },
    {
      "name": "Initial Studios",
      "title": "The studio behind the builds",
      "client": "initialstudios.com.au",
      "type": "Brand / Web / Engineering",
      "outcome": "A digital home for Initial Studios, where product thinking, sharp execution and a little bit of personality all live in the same place.",
      "url": "https://initialstudios.com.au"
    },
    {
      "name": "The Unhidden Co.",
      "title": "The Unhidden Co.",
      "client": "theunhiddenco.shop",
      "type": "E-commerce / Web build",
      "outcome": "A considered storefront for a considered brand, balancing a clear buying journey with a world that feels unmistakably its own.",
      "url": "https://theunhiddenco.shop"
    }
  ],
  "availability": "Available for the right build",
  "quirk": "Probably out working on his golf game, but he'll answer if he can.",
  "locations": {
    "base": "Melbourne, Australia",
    "arrangement": "Remote or hybrid"
  },
  "preferredRoles": [
    "Forward Deployed Engineer",
    "Senior React Native / Full-stack Engineer"
  ],
  "contact": {
    "email": "jake@initialstudios.com.au",
    "phone": "+61 421 770 215",
    "booking": "https://jakemoreland.com/#book"
  },
  "links": {
    "site": "https://jakemoreland.com/",
    "github": "https://github.com/jakeymoreland",
    "linkedin": "https://www.linkedin.com/in/jakeymoreland"
  },
  "ask": {
    "url": "https://jakemoreland.com/api/ask",
    "method": "POST",
    "contentType": "application/json",
    "body": {
      "question": "One question about Jake's work, or the role to assess."
    },
    "note": "Answers use only this profile. If the endpoint is paused, use this file and /llms.txt."
  },
  "lastUpdated": "2026-10-15"
}